Previously I have given you all a simple equation; “comparing” or “differentiating” equals to thinking. In mathematical equations it should be like this:-
Comparing or Differentiating = Thinking
Both motivators and sellers or salespersons are selling their product and services to you by forcing you, asking you to think. The only difference between them is that the motivator wants you to think and assists you to think while salesperson wants you to think but he/she does the thinking for you. It is just a matter of how they present their product or services.
How to motivate? Usually in any seminar held anywhere, the motivator always tells you a story of a failure and a winner. He/she tells you that a failure is those who have hard times but fails to overcome it while the winner is those who have hard times but succeeds in overcoming it. You see, the motivator actually forces you to think by making you comparing the situations of the failure and the winner. Need less to say, the only skills that a motivator has is actually showing you the differences between the good and the bad of
in an inspiring intonations or their own professional way of speaking. The effect you receive is placebo, a pretend pill where it goes, “when you think about it, you’ll get it”.
Now, we are off to the salesperson side. This guy will do the thinking for you although he gives you the chance to think; he usually cut your thinking short and forces his idea on you. He won’t let you think for long and always interrupted you thinking mode by asking you to buy his product. The one who uses this method is always meet his sales target in which he calls this method as “short, simple and effective”. Of course it is short and quick since he is the one who do the thinking for you.
What he does when he sells his product is he introduces the product first. He then explains all kinds of advantages of the product and probably will exaggerate and brags the product advantages by condemning substitute products made by their brand rivals. He does the comparisons for you, he does the thinking for you and finally the choice that you have is to either buy his product or not. The period or segment where you are left to think of your decision will most likely is interrupted by him in whom he will keep on repeating the product differences again and again.
