Comparing and Differentiating are Thinking

Five days ago, I went to Low Yat just to fetch up some price lists from 5 different stores. As expected, though all 5 are selling the same product, that very same product has different prices. Usually we just buy the product we want at the cheapest available price but after weighing out everything from the price, warranty period, warranty service, popularity and goodwill; I finally decided to not buying anything because I went there just to window shopping.


Hitting the topic, the act of measuring or weighing out the price, warranty period etc are the act of differentiating them or comparing them to each other in order to get the desired result which is to get the product at the cheapest price with good after sale services. What I was doing when I did the differentiating and comparing the product etc was thinking. In short, thinking is comparing or differentiating the benefit to whether to take or leave the steps, decisions or choices.


Everyone is capable of thinking no matter how high or how low their IQ level is. What differentiates them is the scope they are thinking in. When a person think about the benefit of the choices that he/she have to make in its whole aspects, the person is thinking in macro level or he/she is a macro-thinker. The opposite would be a micro-thinker or thinking in a micro level which is thinking of the benefit of one option for one specific purpose only. The decision to take one option from another becomes more reasonable when the benefit is on macro level while a micro thinker can make the micro level choices become reasonable by adding up more reasons why he/she make that choice.


Further explanation can be made in order to assist you all into better understanding of both micro-thinker and macro-thinker. It is best to say that a macro-thinker’s perspective is that he/she made certain decisions if the benefit received is for a long period of time. Micro-thinker on the other hand, only thinks for short lived benefits.


Certainly, every people are hybrid. We are all a hybrid combination of both macro-thinker and micro-thinker because the decisions that we have to make relies heavily upon the situation an in each situation we might switch from thinking macro to micro level and vice versa. Using the first paragraph’s scenario, my act of weighing out the price, the after sale services etc is considered as thinking in macro level as buying things at the lowest possible price yields me extra money to save while being selective on choosing which stores offers the best after sales services gives me a peace of mind in case if the product is a faulty one.


Then again, the reason why I want to buy the product is because I want to upgrade my pc so that I can play new games which are a micro level of benefit. So, given the situation we might have to combine both micro and macro level of thinking.